Agent Profit Planner
Plan with clarity and confidence

A collaboration between accounting professionals and successful agency owners, agentprofitplanner provides users with answers to important questions regarding profitability and productivity to enable planning for growth with clarity and confidence.

Manage results and performance

Once you arrive at a desired scenario for the year ahead, agentprofitplanner generates a comprehensive set of revenue and activity targets for each team member for use in planning and monitoring progress during the year ahead.

Print reports

Financial and activity targets for the business and each team member, a budgeted profit and loss projection for the period ahead and value growth projection for the property management business.

View the Key Report
Easily calculate your current Break Even Point

Start the ball rolling by understanding exactly how much revenue your business needs to generate to cover costs including compensation for your input and a margin of net profit for both the sales and property management business.

An infinite range of incentive structures

Having your sales and property management BDM’s on the right remuneration structure is critical. Test an infinite range of alternatives to arrive at a win-win arrangement that encourages results and fosters stability.

If I change this, what happens to that?

Use the ‘what if’ approach to test profit outcomes by adjusting operational expenses, changing staff incentive structures or looking at the effect of changes to activity performance such as the average return from a sales or property management transaction.

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This section provides general information and resources relating to agency profitability and sales recruitment. Subscribers to the program have access to additional information including a template for the design of an infinite number of salesperson and property manager remuneration structures to assist in recruitment of new staff and the management of existing staff.

What are the key attributes of a successful real estate agency business? The Agency Success Foundations booklet is an easy to read discussion about the critical elements of success.

Agency Success

An overview of the key financial aspects of the agency business – concepts that are essential to understand and consider in short and long term business planning.

Profit Points

Recruitment Essentials is a comprehensive guide to recruiting real estate sales and property management staff. The publication covers preparation, needs analysis and team composition, search and selection processes.

Real Estate Recruitment Essentials

Wayne Johnson is the owner, founder and principal profit planner at agentprofitplanner. He has worked in the real estate profession for over thirty years.

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Agent Profit Planner