Test profit outcomes for business structure changes
Financial and Activity performance indicators for your ideal scenario.

Incentive structure design tool for sales and property management staff.

Welcome to agentprofitplanner, a business profit design tool created specifically for real estate sales and property management business by a collaboration of accounting professionals and industry experts. The program enables agency managers and their accounting team to efficiently test profit outcomes and the underlying listing/sales/letting activity level requirements for variations in the structure of the business. There’s no better feeling than the energy and motivation generated from certainty. CLICK ON THE ICONS BELOW OR VIEW THE VIDEO ON THIS PAGE TO FIND OUT MORE.


Agent Profit Planner

agentprofitplanner uses a complex (hidden) set of algorithms that account for the complexities of calculating outgoings on an infinite range of sales incentive structures to provide the agency manager with a clean and simple series of outputs that allow the development and execution of a plan for profit growth with clarity and confidence.

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Agent Profit Planner

A comprehensive guide to the use of the Sales Solution program. We recommend you review of the document Profit & Loss Statement Structure: Real Estate Agency.

View the Sales Solution Users Guide

A comprehensive guide to the use of the Property Management Solution program.

View the Property Management Solution users guide.

A correctly structured the Profit & Loss Statement enables managers to effectively monitor the critical area of Costs of Sales and margin of Gross Profit.

View Profit & Loss Statement Structure & Break-Even Point: Real Estate Agency.

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This section provides general information and resources relating to agency profitability and sales recruitment. Subscribers to the program have access to additional information including a template for the design of an infinite number of salesperson and property manager remuneration structures to assist in recruitment of new staff and the management of existing staff.

What are the key attributes of a successful real estate agency business? The Agency Success Foundations booklet is an easy to read discussion about the critical elements of success.

Agency Success

An overview of the key financial aspects of the agency business – concepts that are essential to understand and consider in short and long term business planning.

Profit Points

Recruitment Essentials is a comprehensive guide to recruiting real estate sales and property management staff. The publication covers preparation, needs analysis and team composition, search and selection processes.

Real Estate Recruitment Essentials

Wayne Johnson is the owner, founder and principal profit planner at agentprofitplanner. He has worked in the real estate profession for over thirty years.

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Agent Profit Planner